admin | 
02 25th, 2008| 
Selling products on eBay is not a difficult task, but what differentiates a good seller from a great seller, is an eye for detail. If you are looking to increase sales on eBay and want to make sure that your customers receive the best customer care and pricing possible, here are a few tips:
Product descriptions are important
The primary purpose served by any product description is providing customers with a comprehensive overview of the product. It is important that your product description has details about the product’s warranty, product specifications and any additional information from the manufacturer. For example, the product description for a mobile phone should include details of the phone features, the manufacturer’s warranty, details about the phone and a comparison with other mobile phones. It is equally important to remember that there is no such thing as a generic product description, and the product description should (and will) vary from product to product.
Another vital role played by product descriptions is in search engine optimization. eBay sellers have already started utilizing the services of internet copywriters to write meaningful and keyword rich product descriptions. A keyword rich product description not only ensures that eBay users will find the product much faster, but it also ensures that internet users that are searching for similar products are redirected to the product via the search engine. For example, Google actively indexes all content on eBay, and a search engine optimized product description will ensure that search results for the product will show up on Google also.
Pay attention to the shipping costs
Shipping costs make up a sizeable amount of overseas shipment costs, and you should carry out extensive research before finding a carrier. Keep in mind, sometimes shipping costs can result in lost sales, and it is always a good idea to offer various shipping options to your customers. For example, even if your product has the same price as that of your competitor but your shipping costs are higher, a buyer will probably buy the product from your competitor. Since eBay does not take responsibility of any shipping, the onus of providing product shipping is on the seller, and it is vital that you research all the shipping options that are available before hand.
A picture says a thousand words
Product pictures are an essential means of showcasing your product and attracting more customers. Keep in mind that your product photographs should be professional looking, free from digital abrasions and should showcase the product’s features. For example, if you are selling a laptop on eBay, a few pictures of the laptop along with the travel bag (if you are providing one) are a good idea. In addition, if you are offering any additional accessories make sure your product photos include the product accessories also (this holds true for mobile phones also).
In a nutshell, you don’t need to spend a lot of money on a professional photographer, but make sure the product photographs are ‘decent enough’.
One of the leading problems with online buyers is that there is no way for them to make payments for the products they have bought. You might have a merchant account that supports only credit cards, but a majority of online buyers might prefer PayPal. In addition, most online buyers also prefer using more traditional means of making payments like net banking and debit cards. You should make sure that your customers can make online payments using a variety of methods like PayPal, Credit cards, debit cards, net banking and checks. Remember, the more flexible your payment options are, the better the chances of you converting visitors to buyers. Also keep in mind the various charges associated with each payment mode.
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